Search engine optimization is basically referred as organic result. In simple words, the higher ranked website appears more on the search result. As more visitor get to see the result on search page, it can convert into customers. SEO contemplates in what way search engine graft, algorithms which are performed by computers, what search are done by people, keywords typed into search engines and preferred search engine by customer. Website optimization means editing content, do relevant coding to add specific keywords. Nowadays, mobile search has exceeded the desktop search.